Learning
What it was: Session on Leadership and personal brand at Ashridge as part of Future Leaders Scheme residential module one. August 2017. What I learned: Your real leadership brand is what other people say about you when you leave the room. Leadership brand has various Attributes: * Contacts (judged on who
Learning
What it was A week-long course with tests and certification in London, on Agile project management techniques. February 2017. What I learned This is a comprehensive introduction to the practices of project management as set out in the industry-standard DSDM (“dynamical systems development model”) framework - more commonly known as
Learning
What it was: An online seminar from the Chartered Institute of Public Relations, accessed on 27 February 2016 What I learned: Various insights from the annual OfCom report: * 72% of adults have a social profile, including 28% of 65 and over * Facebook has highest reach and engagement * 16-24s have breadth
Learning
What it was: I read the book 'Campaigns that shook the world: The evolution of public relations' by Danny Rogers as part of my Continuous Professional Development during February 2016. What I learned: Key points of learning for me from the campaigns covered in this book: Thatcher election
Learning
What it was: Lecture on the international aspects of social media, organised by PRMoment.com at Ogilvy PR, Cabot Square. Date: 19 January 2011 What I learned: Sites like SocialBakers.com can give simple stats on Facebook usage etc We use different meanings of “friend” on different sites and in
Learning
What it was: Chartered Institute of Public Relations briefing, 21 October 2010 What I learned: There are things that PRs can do when reputation is under attack Tony Balir described the media as a “feral beast” Some PR firms use intelligence gathering to protect clients/target critics. The Press Complaints
Learning
What it was: Talk on current Digital Participation and Engagement at Government Communications Network (GCN), 19 October 2010. What I learned: Government Departments should make their data more attractive if they want to help get their messages across. Engage people in finding out for themselves. Show don't tell.